Amazon adquiere Twitch

Amazon adquiere Twitch
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¿Y si Amazon fuese quien comprase Twitch? La compañía de Jezz Bezos ha comprado, tal y como comentaba según The Wall Street Journal, el caramelito dulce de internet, Twitch. Un servicio de vídeo en streaming del que todos hablas y cuyo público son los gamers. Una noticia que nos ha sorprendido pues supone un cambio de actores importantes pues ya no es Google el que desembolsará 1.000 millones de dólares.

La verdad es que sorprende. Amazon está apostando fuerte por servicios de vídeo en streaming, por la creación de series propias y productos como su Amazon Fire TV pero la adquisición de Twitch era algo que, al menos personalmente, no me imaginaba.

Dear Twitch Community,

It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.

Your talent, your passion, your dedication to gaming, your memes, your brilliance - these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.

Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.

Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.

I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.

It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.

Emmett Shear, CEO

Claro que, conocida la noticia, uno empieza a atar cabos y podrían cuadras muchos de ellos. Podría servir para potenciar su lado más jugón, un complemento para que sus dispositivos, en especial el Fire TV, ganase más popularidad. Pero sobre todo es una gran oportunidad para integrar publicidad sobre los juegos que ven los usuarios con enlaces a su tienda.

En Xataka Smart Home | Youtube y Twitch, ¿la televisión del futuro?

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