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1997 was an outstanding year. Our customers were asking for Microsoft to build products that allowed them to get business benefit out of the Internet, and we delivered. Across the board, with productivity applications, tools, desktop systems, and server products, we are gaining significant momentum. Like any time in our 23-year history we have great opportunities but face a number of threats.

Our top priority in fiscal 1998 is simplicity: reducing the total cost of ownership, and reducing complexity. We will need to keep this focus even as we roll out numerous products, and while competitors are battling with us on many fronts.

As we chart our path going forward, we are focused on four key areas:

Windows on the desktop.
A few years ago, we developed the concept of "Windows Everywhere," an architecture that allows customers to have a family of operating systems and a set of compatible applications spanning a family of devices from the very small to the very large. We’ve had great success moving computing desktops to 32-bit systems—Microsoft® Windows® 95 and Windows NT® Workstation—as well as introducing Windows CE, a new version of the Windows operating system initially focused on handheld devices for mobile professionals. Microsoft Internet Explorer 4.0 will be another major step on our way to marrying the PC and the Internet. A core strength of Windows is its collection of development tools, allowing developers to tap into the richness of our platform and get great performance from their applications.

Productivity applications.
Microsoft Office 97 was a major release, setting a new bar for features, functionality and integration. We put years of R&D into it and incorporated some of the discoveries coming out of our Research Division. Office 97 features natural language systems and sophisticated grammar checking. But that is just a start. Our goal is to allow people to get their work done in the easiest way possible, without thinking about the tools they’re using.

Enterprise solutions.
Windows NT Server and the Microsoft BackOffice® family line of server applications are growing at a phenomenal rate. As computer chips have become faster and faster, we have been able to deliver performance to customers previously accomplished only by mainframes. And beyond performance, we are now focused on simplicity and manageability. But there is still a lot more we intend to do to make high-end computing easier and less costly.

Interactive media and services.
Our Interactive Media Group (IMG) has three areas of concentration: packaged software, hardware, and online services. All are about enhancing the consumer experience around the PC and Web lifestyle. Our packaged software efforts are focused on delivering great titles in the games, learning, personal finance and mapping categories. For hardware, our goal is to enhance the software experience.

In online services, the focus is on producing an exciting combination of software and content that will help customers tap the power of the Internet to lead more informed, more fun and more productive lives. Increasingly, you’ll see us emphasizing products and services where excellence in software makes the difference. Some of the investments we are making in this new area will pay off—others won’t. We still have a lot of learning to do. Just like everyone else on the Web, we don’t know what the mix of revenue will be—subscription, advertising, or promotions.

Digital Nervous System
I use the phrase "digital nervous system" to mean the electronic system that companies use to solve business and customer problems. A great digital nervous system starts with a powerful operating system and network, but if any business is to automate, it also has to have a great database system and messaging system. Microsoft has, over the years, invested heavily in the technical development of Microsoft SQL Server™ and Microsoft Exchange, as well as other components of Microsoft BackOffice, hiring the best people and building products with great performance and interoperability.

This year we are also going to invest heavily in the technical and marketing support of software developers and solution providers in vertical markets. We want to ensure that virtually any customer will be able to find their specific business application on a high-performance Windows-based system. You’re also going to see broader coverage of corporate accounts worldwide. These are major investments in a time of moderate sales growth.

On May 20, we met with customers on Scalability Day, an important milestone because we demonstrated that any company, of any size, can run its business on our software, using solutions built on top of PC hardware. Hardware manufacturers have been busy producing world-class machines for a fraction of the price of mainframes. I am very optimistic that customers in the enterprise space will recognize, as they have on the desktop, that increasing performance, rising quality and falling prices make personal computer servers the best choice.

Simplicity
In fiscal 1998, we expect to spend nearly $2.6 billion on research and development, broadly defined. It’s very exciting for me to see Microsoft bringing in world-class experts to work on areas like networking, security, graphics and linguistics.

Our industry makes incredible productivity devices that are impacting people around the world. But the complexity of technology has prevented users and system administrators from getting maximum value from their investments. Across the board, in applications, tools, desktop and server systems and interactive content, we have to make things simpler for users and system administrators. The three broad areas are Total Cost of Ownership (TCO) and manageability, reducing complexity, and new, simpler devices on the low-end.

Total Cost of Ownership.
Addressing TCO is important for companies of all sizes. And the issue is not just reducing costs—it’s about increasing usability and functionality without increasing complexity. Our Zero Administration Initiative is the focus here.

We believe every knowledge worker should have a personal computer. We believe employees are more than cogs in a machine. We believe businesses succeed because of the intelligence and creativity of their employees. We believe that in order for a business to stay competitive in this fast-paced world, it needs a digital approach. But to allow our customers to reap the true rewards of building a digital nervous system, we need to help them get off the treadmill of having to dedicate so many of their resources just to keep systems up and running.

Windows NT Server 5.0 is a major breakthrough in addressing TCO issues. It will allow an organization to easily control user configurations, to intelligently mirror the client machine’s state on the server, and to allow users to roam from machine to machine. We also will enable mobile users to get the full benefit of their machines while traveling and have the ability to fully synchronize with the server when they return, so their local data and system state are protected. We will combine the power and flexibility of the PC with the benefits of central management.

Reducing complexity.
Though we firmly believe in the power of the personal computer, it’s not always true that one size fits all. Some customers have older PC hardware that for various reasons they are not ready to upgrade. Some need a simpler, standard configuration for many workers. Some customers have existing investments in terminals.

We have worked with other companies to introduce the NetPC and Windows-based terminals. The NetPC is a simpler, easily managed PC configuration for corporate desktops that PC manufacturers are beginning to roll out now. The technology behind Windows-based terminals helps customers by extending the life of older, less-powerful PCs by running a limited number of newer applications off a server, and opens a new customer segment to us.

New devices.
"Windows Everywhere" means we’re scaling down as well as up. Our Windows CE operating system is initially focused on handheld devices. Users will range from retail clerks monitoring inventory to healthcare workers charting patients to utility workers installing electrical lines.

Windows CE will also be suitable for still smaller "wallet" PCs, wireless-communication devices such as digital information pagers and cellular smart phones, next-generation entertainment and multimedia consoles, including game machines and smarter DVD players and purpose-built Internet access devices such as WebTVs, digital set-top boxes for cable and satellite systems and Internet "Web phones."

Connected PCs, Connected TVs
We’ve long held the belief that the PC was moving from the stand-alone PC to the connected PC. Today, this is well under way. PC networks are broadly prevalent in business, and the Internet is creating a worldwide web of PCs. Windows NT 5.0 and Windows 98 will do more to make PCs connected. Our vision has now evolved to the "Connected PC and the Connected TV"—the idea of integrating the intelligence and interactivity of PCs with the video and sound of TV. This will accelerate as TV moves to a digital format. Making this vision a reality is reliant on the physical infrastructure—the high-speed connections that will join these devices. Earlier this year, we invested in Comcast, the U.S.’s fourth-largest cable company, primarily to spur the cable and phone industries to build two-way, high-speed networks. We acquired WebTV to hasten the day when TVs and PCs use Windows technologies, providing complementary sources of information and entertainment in the home. Windows CE, a compatible subset of our Windows family, makes it a lot easier for consumer electronics manufacturers to do things such as a customized guide to television shows or applications to let you view Web pages and see simple electronic mail on your TV, control home heating and lighting systems or even let you connect up a digital camera and post or e-mail photos using the Internet.

These developments, and our work in IMG, will help make the "Web lifestyle" a reality. This is a lifestyle in which people take advantage of the Internet to lead more informed and productive lives, and have more fun. With a Web lifestyle, people will naturally turn to the Internet first to get information, manage their finances, make better purchase and travel decisions and communicate with friends and others with whom they have common interests.

Our business is one of risks and challenges and great potential rewards. I appreciate the continuing trust and support of our shareholders in the long-term vision and potential of this company. I am confident that through the dedication and hard work of our employees, we can deliver the products and services that will mean success for both Microsoft and our customers.

 



William H. Gates


  

Last Updated: September 29, 1997
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